AnadoluJet, initially established by Turkish Airlines in 2008 to cater to the air travel needs of Anatolia through attractive options, will transition its operations to operate as "AJet Air Transportation Joint Stock Company." As a wholly-owned subsidiary of Turkish Airlines, this change is set to take place by the conclusion of March 2024.

The unveiling of AJET's new identity occurred during an event at Istanbul Sabiha Gökçen Airport Turkish Technical Hangar, attended by Turkish Airlines A.O managers. Speaking on the formation of AJET, Prof. Dr. Ahmet Bolat, Chairman of the Board and Executive Committee of Turkish Airlines, expressed, "Today marks the initiation of our AJet, aligned with our aspirations for the next decade. Our persistent dedication has borne fruit, and by the end of March 2024, we will propel AJet into the skies with our summer schedule. I am confident that AJet, now poised for global expansion with its new name, will significantly contribute to the low-cost aviation sphere within the industry."

With a focus on establishing itself as a globally competitive low-cost airline and bolstering its position in the market, the company will operate primarily from Istanbul Sabiha Gökçen and Ankara Esenboğa Airport starting March 2024.

Envisioning environmentally sustainable operations as part of its long-term vision, the company will enter the "Low Cost" market with an innovative approach. This strategy aims to make air travel services more accessible to a broader audience by translating the cost benefits gained from streamlined service offerings and an economy class configuration into ticket prices.