Collaboration Between BookingAgora and Lufthansa
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Collaboration Between BookingAgora and Lufthansa

Issue 27 - 6
Collaboration Between BookingAgora and Lufthansa

BookingAgora has become the NDC partner of Lufthansa Airlines. With this collaboration, BookingAgora aims to make ticketing processes more efficient and cost-effective for travel agencies.

With BookingAgora's vision to lead the digital transformation, this agreement brings the benefits of the Lufthansa Group to a wide sales network, and forecasts strong growth for both parties.

BookingAgora, one of the travel provider brands of the global market, has signed an NDC partnership agreement with Lufthansa Airlines, adding a new one to the strategic steps it has taken with the vision of leading the digital transformation. Noting that the cooperation foresees strong financial growth for both parties, BookingAgora Co-Founders Kadri Ciga and Murat Kahraman made the following assessment: “This strategic collaboration will not only strengthen our leading position in the industry, but also create more value for our agents and users. NDC connectivity will provide a competitive advantage with advanced technological infrastructure, more innovative and faster solutions. More flexible and advantageous prices will lead to increased efficiency and service quality, and an expanded product portfolio will offer new opportunities and new sources of income for sales agents.”

“This agreement with BookingAgora will allow us to expand our brand reach and make a strong entry into new markets,” said Mohammed Nasr, Lufthansa's Regional Manager for Turkey. ”We expect to grow our market share and increase our sales, especially in Asia, the Middle East and Europe. We aim to lead the digital transformation by strengthening customer satisfaction thanks to modern, flexible and fast ticketing infrastructure and to reach a wide audience by increasing our flight occupancy rates thanks to BookingAgora's extensive agency network.”

This cooperation in the global travel market is expected to provide gains for both brands BookingAgora and Lufthansa. Thus, more competitive conditions will be created for Lufthansa Group tickets and special prices will be offered to travel agencies. Premium services will be expanded with a wider product portfolio and easy access to the global flight network will be provided.


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