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Lufthansa Airlines: Setting the Standard for Excellence in the Airline Industry

Issue 18 - 2023
Lufthansa Airlines: Setting the Standard for Excellence in the Airline Industry

Lufthansa Airlines has been making headlines lately with its latest developments and news, and for good reason. As one of the world's leading airlines, Lufthansa has been setting the standard for excellence in the industry, and its recent developments are a clear sign to its commitment to providing the best possible travel experience for its customers.

Lufthansa is expanding its premium First Class offering with the "Suite Plus," a separate double cabin with ceiling-high walls and an entirely closable door, large table and two wide seats that can be combined into a comfortable double bed if required. With this flying private room, Lufthansa is setting a new standard in comfort and individuality within its most sophisticated travel class.

The First Class Suite's features are unparalleled anywhere in the world: Guests can warm or cool their nearly one-meter-wide seats in the suite according to their personal needs and connect their own mobile device to the entertainment system. Ample storage space is provided by a suite wardrobe so that travelers can comfortably change and have all their personal belongings at hand. Service at the highest level also awaits: The crew serves the gourmet menu at a time requested by the guests. The meal can be enjoyed in the private suites at the large First Class table, similar to a restaurant.

"Lufthansa Allegris"

The First Class will be introduced in 2024, on the newly delivered Airbus A350s as part of "Lufthansa Allegris," the airline’s new long-haul product. In the process, the company is improving the overall travel experience for customers in all travel classes: Economy, Premium Economy, Business and First Class. "Allegris" is part of the largest product and service overhaul in the Lufthansa Group's history, with a total investment of 2.5 billion euros by 2025. 

For the first time, guests in Lufthansa Business Class can also look forward to their own suite, which offers even more comfort and privacy due to chest-high walls and sliding doors. Here, travelers in the first rows can enjoy extended personal space, a monitor up to 27 inches in size and ample storage. Each suite also offers its own wardrobe and personal minibar. Inside, it is possible to connect the two suites so that business class guests traveling together can enjoy a large degree of privacy. With "Allegris," the freedom of choice for Business Class guests has never been greater. Travelers can choose between six additional seat options, depending on whether they want an extra-long bed measuring 2.20 meters, extra space and work area, a seat with a baby bassinet, or simply an exclusive seat directly by the window. A double seat, in which the center console can be retracted to transform it into a reclining surface for two, is also available.

The new Premium Economy Class has already been introduced at SWISS in spring 2022. The "Allegris" seat offers more legroom, a fold-out leg rest, and can be adjusted even further back than the current model. Because it will be integrated into a hard shell, however, adjusting it will have no effect on fellow passengers in the row behind. The table and monitor always remain in position. For more comfort, Premium Economy Class passengers will also receive a travel amenity kit made of sustainable materials.

With the new "Allegris" product generation, Lufthansa is also giving its guests significantly more choice in Economy Class. In the future, travelers will have the option of booking additional seats in the first rows that offer more legroom, or a free seat next to them.

The Lufthansa Group has set itself ambitious climate protection goals and aims to achieve a neutral CO₂ balance by 2050. Already by 2030, the aviation group wants to halve its net CO₂ emissions, compared to 2019, through reduction and compensation measures. The reduction roadmap to 2030 was validated in 2022 by the independent Science Based Targets Initiative (SBTi).

Lufthansa has also been expanding its route network, with new destinations being added all the time. The airline now operates to over 200 destinations worldwide, making it one of the most comprehensive airline networks in the world. This expansion is great news for travelers, as it means more options for getting to their desired destination, mostly via its hubs in Frankfurt and Munich..

Lufthansa Group: A Leader in Sustainable Aviation

In addition to its commitment to providing the best possible travel experience for its customers, Lufthansa Group is also a leader in sustainable aviation. The group has made significant investments in sustainability measures, with a strong focus on reducing its carbon footprint and promoting sustainable practices throughout the industry.

One of the most significant sustainability measures taken by Lufthansa Group is the introduction of new, more fuel-efficient aircraft. The group has recently placed orders for the Airbus A320neo and A321neo, which are among the most fuel-efficient aircraft in the world. These new aircraft will help to reduce the airline's carbon footprint, making Lufthansa Group a leader in sustainable aviation.

Lufthansa Group has also been investing in sustainable aviation fuels. The group has been working with partners to develop and produce sustainable aviation fuels, which are made from renewable sources and have a much lower carbon footprint than traditional fossil fuels. This investment in sustainable aviation fuels is a significant step towards reducing the aviation industry's impact on the environment.

Finally, Lufthansa Group has been working to promote sustainable practices throughout the industry. The group has been actively involved in industry initiatives to reduce emissions and promote sustainable practices, and has been recognized for its leadership in this area.

Overall, Lufthansa Group is setting the standard for sustainable aviation. Its investment in new, fuel-efficient aircraft, sustainable aviation fuels, and promotion of sustainable practices throughout the industry make it a leader in the fight against climate change.

New Flight Orders: Expanding Lufthansa Group's Fleet

In addition to its commitment to sustainability, Lufthansa Group has also been expanding its fleet with new flight orders. The group has recently placed orders for a number of new aircraft, including the Airbus A320neo and A321neo, as well as the Boeing 777X.

These new aircraft will help to modernize Lufthansa Group's fleet and provide passengers with the latest in-flight technology and comfort. The Airbus A320neo and A321neo are among the most fuel-efficient aircraft in the world, while the Boeing 777X offers passengers a more spacious and comfortable seating experience.

The expansion of Lufthansa Group's fleet is great news for travelers, as it means more options for getting to their desired destination. With a comprehensive route network and a modern, fuel-efficient fleet, Lufthansa Group is well-positioned to continue providing the best possible travel experience for its customers 


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