Luis Monreal will lead Lufthansa Group Airlines' commercial and sales activities in 16 countries in the Middle East. Based in Dubai, Mr. Monreal will lead the brand's sales and commercial activities, as well as coordinate and manage the Lufthansa, Austrian Airlines, SWISS, Brussels Airlines, Edelweiss and Eurowings representative offices in the Middle East sales region.

Luis Monreal has been appointed Lufthansa Group Airlines Sales Director for the Middle East. Monreal will be responsible for Turkey, the Levant, Iraq, Iran and Pakistan. In his new role, Luis Monreal will report to Julia Hillenbrand, Vice President Sales Europe Middle East and Africa (EMEA) at Lufthansa Group Airlines. With this appointment, Monreal replaces Serkan Guerguen, who has assumed a new position at Lufthansa Group's headquarters in Frankfurt.

Luis Monreal will carry out operations that will further advance the brand's presence in the region, including future collaborations with ITA Airways, the brand's sales network in the region. Monreal's objectives also include further developing distribution channels and increasing the relevance of sustainability solutions.

Mr. Monreal joined Lufthansa as a trainee in 1997 while studying economics at the University of Barcelona and started working as a business developer at Lufthansa Cargo in 1999, before becoming global account manager in 2001. In 2007, Luis Monreal moved to the passenger department of Lufthansa Group Airlines and became Head of Business Development for Spain and Portugal. Since 2012, Mr. Monreal has been responsible for sales in several different markets, including the Netherlands, Spanish-speaking South American markets and, most recently, some markets in the Gulf region.