As the CIO of Pegasus Airlines, I’ve had the privilege of witnessing our incredible transformation over the past few years. Since launching our digital transformation program in 2018, we’ve been on a mission to be among the top three airlines in the field of technology. Our dedication to new and emerging technologies has propelled us toward this goal for enhancing operational efficiency, passenger experience, and innovation. This has been a remarkable year for Pegasus Airlines, marked by significant strides in technology and AI use.

Pegasus Innovation Lab: One Step Beyond with Technology and Innovation

At the end of 2023, we launched the Pegasus Innovation Lab in Silicon Valley. Through our presence in the world’s most influential tech hub, we became part of a vibrant ecosystem of start-ups, talented individuals, technology companies, other airlines, and universities. By leveraging this diverse network, we aim to drive innovation and creativity, ensuring that we stay at the heart of technological progress. Our lab is playing an instrumental role in embedding cutting-edge technologies into our operations. The first project emerging from our lab was our AI-driven voice cloning and multi-language announcement system. From October 2024, passengers on select routes heard announcements in their local language - Spanish, Russian or Arabic - delivered by an AI-cloned voice of a real Pegasus captain. Our priority at Pegasus Innovation Lab is to capture innovations early, adapt them effectively, and turn them into value for our company.

Leading the AI Revolution - FlyGPT

This year we also introduced FlyGPT, a bold initiative to lead new projects and training programs across the company to align our employees and business processes with AI technologies. One of the exciting outcomes is the Plan Your Trip with ChatGPT feature in our FlyBot app. This AI-powered travel assistant allows passengers to plan their journeys effortlessly, making Pegasus the first airline in Türkiye to offer AI-driven travel planning. There are multiple ways in which AI can support us in running more efficient operations and delivering a smoother travel experience. By positioning AI and similar innovative technologies as part of our business strategy, we aim to drive transformation in our current processes and place ourselves in an advantageous position to achieve our goals.

Inclusivity and Sustainability

Our innovations also make us more inclusive and sustainable. In 2024, we launched an AI-powered system that predicts wheelchair needs on a flight-by-flight basis. This innovation has reduced delays by 80%, enhancing operational efficiency and guest satisfaction. Looking ahead, AI will play a key role in helping us achieve our goal of carbon neutrality by 2050. From optimising flight paths to supporting sustainable fuel development, we will use AI to drive change and shape a greener future for aviation.

Looking Into the Future

As a senior leader at Pegasus, I’m proud of the progress we’ve made in our digital transformation journey. We are dedicated to driving value at every stage of this path. Our ongoing commitment to technology makes air travel more accessible, efficient, and sustainable, positioning Pegasus Airlines as a leader among low-cost carriers. This approach allows us to push boundaries and establish new standards of excellence across the sector