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Whatever You See in the World is From Istanbul

Issue 16 - 2023
Whatever You See in the World is From Istanbul

Turkish Cargo released new commercial films depicting the opportunities offered to the global economy by its mega hub SMARTIST, which is interconnecting the world.

Raising the bar continuously for success by combining its global flight network of more than 340 destinations with Türkiye’s unique geographical advantage; Turkish Cargo operates from its state-of-the-art facility, SMARTIST, which is one of the most advanced cargo hubs in the world. The global brand showcases its strength and potential with a series of three commercial films.

The first film tells about the transoceanic journey of a Barramundi, grown in South Asia and served within the same day at a restaurant in New York. The second film depicts the arrival of a valuable ceramic vase, owned by a Chinese dynasty and auctioned off in Paris, France. Telling about the story of the journey of a Kiwano, grown in Africa, the third film sets in a greengrocer counter in Tokyo. As the characters cannot hide their amazement at hearing that the products originating from all over the world have all arrived from Istanbul, the ends of each film highlight

SMARTIST as “The logistics hub of the globe”.

Turkish Airlines Chairman of the Board and the Executive Committee, Prof. Dr. Ahmet Bolat, stated; “We, as Turkish Airlines, have covered a remarkable distance and made great achievements in the course of our journey throughout our country’s aviation history as its national flag carrier. We have always distinguished ourselves from our competitors with our service quality beyond expectations along with our strong foundation and agile structure. We built SMARTIST, our mega cargo facility that ranks among the largest hubs in the world. With this strategic investment, we have become the bridge of trade between east and west.“These achievements stem from not only our unique geographical advantage, but also due to the strategy drawn up in line with the vision, namely "the Future is in the Skies", created during the early days of our country’s aviation.”

As the year 2023 is the 100 th anniversary of our country’s foundation, this year carries a special significance for us. As part of the targets of Türkiye for its 100th year, we as Turkish Airlines are committed to deliver much more by taking courage from our accomplishments in the past. We have been turning Istanbul into the logistics center of the world with the investments we make and the strategies we have created.”

SMARTIST; The Logistic Center of the World in Türkiye

 Having been designed as the largest industrial building under single roof at Istanbul Airport, SMARTIST is strategically located. At the crossroads of continents, the hub is situated at a flight distance of 4 hours to more than 50 countries worldwide. A very wide range of products, from automotive to perishable goods arriving from all corners of the world to the SMARTIST hub, are then distributed worldwide through Turkish Airlines extended network. Furthermore, the mega facility also stands out with its logistics, storage and smart system technologies. Coupling the leadership of Turkish Cargo in terms of flight network, infrastructure and unprecedented geographical advantages of Istanbul, SMARTIST has become an indispensable gateway for international trade.

Providing the best connections in terms of transportation to production and trade centers in the world, Turkish Cargo has been developing attractive opportunities with its high-quality service approach to meet the needs of its customers and industry partners. By developing tailored and practical solutions for the ever-increasing demand for logistics, the global air cargo brand aims to provide support to exporters as well, while promoting regional and global trade.

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