Aiming to bring 10 million passengers to Türkiye, Turkish Airlines, the airline that flies to more countries than any other, has recently held the latest 'Connect to Türkiye' event in Istanbul, hosting hundreds of agents from around the world.

'Connect to Türkiye' events have been rolled out in line with the goal of 10 million passengers for Turkish tourism, promoting Türkiye’s cultural and historical heritage, and Turkish Airlines’ growth strategies. The flag carrier organized multiple 'Connect to Türkiye' events; in America and the Far East in 2022 and 2023. The latest edition of the event took place in Istanbul between May 13-16, 2024.

The event in Istanbul hosted leading names in the international aviation industry and agents from many parts of the world, guests also had the opportunity to discover Turkish Airlines’ technology and innovation-focused approach more closely and learn about future projects of the airline.

Commenting on the success of Turkish tourism at 'Connect to Türkiye' event, Minister of Culture and Tourism Mr. Mehmet Nuri Ersoy said: “The global tourism sector has left behind quite challenging periods. Thanks to the strategies we have developed, Türkiye has been one of the fastest to overcome these difficult times and has entered the golden age in tourism. In the first quarter of 2024, we hosted 9 million 68 thousand tourists in our country, with an increase of 17% compared to the same period last year. This is a tremendous success, which is a result of our efforts to establish year-round tourism strategy, increase product diversity, practices aimed at quality tourism, and effective communication strategies. Our flag carrier Turkish Airlines is undoubtedly a major contributor to this success story. Today, Turkish Airlines plays a significant role in hosting guests from all over the world thanks to the comfort and service quality it provides and its presence in hundreds of different destinations also supports our promotion strategy."

Commenting on the event Turkish Airlines Chairman of the Board and Executive Committee Prof. Ahmet Bolat stated: “The goal of 10 million passengers within the scope of the 'Connect to Türkiye' events is an important milestone for our brand's growth and development strategies. Highlighting our commitment to this goal with these events and beyond, we will continue to offer our guests a wider range of services and increase our competitive edge globally."

Through the efforts carried out with the goal of 10 million passengers, the global brand continues its vision of strengthening the Turkish aviation industry's leading position in the international arena and providing its guests with unique services.