Aviation Turkey: First of all, thank you for taking the time to speak with us. How did the idea to establish BookingAgora come about? What gaps do you think you are filling in the travel industry, and what are the key features that set you apart from your competitors?

Murat Kahraman:First of all, we’d like to thank you for valuing us and giving us this opportunity. BookingAgora was founded in 2016. The founding partners, who have been active in the industry for many years, came together to combine their experience and decided to establish a company that would serve the travel sector solely with a wholesaler mission. We always emphasize that there is no real rivalry in our sector. Considering today’s technology and product variety, everyone can be a partner. If partnerships are possible, then we believe the concept of competition is not entirely accurate. What distinguishes us from others doing similar work is our level of service and our approach to our partners. Thanks to this approach and the sector’s trust in us, BookingAgora has reached a strong position in the industry. What differentiates and highlights us are above all our reliability and our commitment to standing behind our work. Using our own technology gives us a clear advantage over simple, off-the-shelf software bought from abroad. In addition to our advantageous pricing policy, our consistent, accessible communication and service to our partners through all channels are major strengths.

Aviation Turkey: BookingAgora places great importance on digital transformation. Can you tell us about the technologies you use and the innovative solutions you develop? How do you integrate modern technologies such as artificial intelligence and data analytics into your business processes?

Murat Kahraman:Our technology is provided by our sister company, Kplus Information Technologies. There is significant R&D work being conducted there. We follow all current technological developments and prepare our infrastructure accordingly with a future-oriented vision. As part of this, artificial intelligence will gradually be integrated into certain areas of our systems and workflows in the future.

Aviation Turkey: Signing an NDC partnership agreement with Lufthansa was a major milestone. What are the advantages of such collaborations for both BookingAgora and travel agencies? Do you have plans for new agreements following this success?

Murat Kahraman:Yes, we signed an NDC agreement with Lufthansa. This allows the travel agencies we work with to access competitive fares, flexible rules, and benefits not available through GDSs. Our NDC integrations help distinguish BookingAgora from other systems. We’re proud to hear from airline representatives during our evaluations that our sales through NDC channels truly make a difference. It’s worth mentioning the other airlines we have NDC partnerships with: Turkish Airlines, Emirates, Singapore Airlines, Aegean Airlines, Ethiopian Airlines, SunExpress, British Airways, American Airlines, FlyDubai, Pegasus Airlines, Qatar Airways, and more.

Aviation Turkey: With K Plus, you provide services to over 200 professionals not just in Turkey but globally. You also recently established a partnership with Emirates Airlines. Could you tell us more about K Plus?

Murat Kahraman:Kplus not only provides infrastructure support to BookingAgora but also delivers similar solutions to over 200 companies in more than 10 countries, primarily travel agencies in Turkey. Through a global agreement with Emirates Airlines, Kplus enables travel agencies to easily access NDC integration with Emirates. Thanks to this partnership, Emirates is able to offer its sales agents fast and easy access to NDC services via Kplus technology. In turn, travel agencies benefit from privileged fares and services, giving them a competitive edge.

Aviation Turkey: What are BookingAgora’s goals for the next 5 years? What kind of roadmap are you planning for the future, and where do you aim to position yourselves in the industry? Are there any plans to expand into new markets?

Murat Kahraman:We are always focused on development and renewal. Within the next five years, we are prioritizing the education and development of our team members to become the most experienced, well-trained professionals in the field. This investment requires both time and resources, but finding qualified, dedicated, and expert personnel is becoming increasingly difficult. While we equip our lives with technology, we cannot overlook the human element and the importance of support. That’s why one of our two main priorities is human resources. On the technology side, starting in 2026, we will clearly demonstrate our difference in the industry through new features and products.

Aviation Turkey: Thank you once again. Finally, is there a message you'd like to share with our readers?

Murat Kahraman:We thank you! You've given us a wonderful opportunity to express ourselves clearly. We always strive to be a reliable, competent, and supportive brand in our industry. We know that our stakeholders consistently choose us because they feel confident and at ease working with us